ABC Kortsch Moving and AdWords

I have been working with ABC Kortsch Moving for awhile now.  I like how nice the people are and how happy the customers are.  It is nice, because I can pick and choose who I work with.  They asked about internet advertising.  I gave them some ideas, but they settled on Google Adwords with me in charge.

Here is their web site:  http://kortschmoving.com

I have been working on the keyword list.  As I did, I see a competitor that has purchased "Kortsch Moving"  "ABC Kortsch Moving"  "ABC Moving".  It turns out, it is a competitor that has been sued in the past for using the Kortsch name.

I have created my super secret keyword list.  I have implemented the set daily amount to spend.  Now I am trying to improve the general google ranking of the site.  I added it to my blog.

I suppose that I should float a ABC Kortsch Moving Blog, ABC Kortsch Moving Facebook, and an ABC Kortsch Moving Twitter Account.  What do you all think?

Paul